Increasing traffic on your website is already a time-consuming task, so you have to make sure you’re able to get the most out of that by converting that traffic into sales.
Thankfully, there are simple ways of capturing attention and boosting conversion rates. These methods can help you maximize your profits without breaking the bank or spending too much time tweaking your traffic campaigns to no avail.
Conversion boosting methods can easily be implemented into your existing website without spending more than a couple hours tightening up a few weak areas in what you currently have. You’ll be able to transform your business in a matter of a few short days.
Let’s get down to business.
POLISH & SHINE
Everything begins with ensuring that your website is optimized for conversion. Whether you are directing traffic to a sales page or to a landing page, you need to make sure that visitors will be motivated to take action.
Make Visitors Do Less Work
If you are sending visitors to a landing page, it’s important that you only ask for the information that you absolutely need.
Your opt-in form should ask for only their name and email address. You can add more form fields later as your subscribers begin to open and respond to your campaigns, but to maximize opt-in rates, you need to keep it simple. It shouldn’t take a visitor more than a few seconds to fill in the required information and subscribe to your list.
Additional form fields will decrease conversion rates because you’re requiring more effort from visitors. Thus, the less effort you require of potential subscribers, the easier it will be to grow a list. Along the same line, keep the page clean and make it easy for the visitor to see the call to action.
Another strategy you can use is to minimize navigation. Users don’t like to have to click a lot. In some cases, it may be better to eliminate the navigation bar altogether so that all they see is the headline, opt-in form, and incentive offer.
Create Engaging Headlines
Also, pay attention to your headline. It needs to give your visitor a reason to give you their name and email address. It’ll be helpful to even test out different headlines to determine what works best for your audience. A compelling headline captures attention and convinces people to continue reading your content and eventually give you their email. It persuades visitors into becoming customers. If it’s done right, it can transform a sales page into an incredible money-making machine.
David Ogilvy, a business tycoon known as the “father of advertising”, believed that the headline of a sales page was the single most important component in a marketing system. He said, “On the average, five times as many people read the headline than they do the body.” Your job is to create a headline that immediately resonates with your target audience. However, you don’t want to get too creative, crafty or clever with these. While you can create headlines that pique curiosity, you want your marketing message to ring loud and clear.
Replicate What Works for Others
Study successful landing and squeeze pages from within your niche and understand what strategies they employ that makes them so effective. Applying the same principles to your own site will save you from common pitfalls and give you more immediate effects.
Offer an Irresistible Incentive Offer
With your landing page and impactful headlines all ready to go, make sure that your actual offer is something your target audience wants. This can come in different forms for different types of customers. For best results, create multiple landing pages aimed at specific target audiences, and then offer a giveaway that is designed to help them in some way.
For example, if you sell a guide on self-publishing, you could set up a landing page aimed towards beginners offering a free report on “Top Ten Tools You Need to Build Your Author Presence”. Then, you can create a second landing page targeted towards intermediate authors who already have an online presence but are looking to maximize exposure and build their readership. In this case, your offer can be along the lines of “Top Five Tips for Social Media Marketing and Expanding Your Presence”.
The better-targeted your offer is, the easier it will be to convince visitors to subscribe.
CREATING A HIGH CONVERTING SALES PAGE
Your sales page needs a very narrow focus to communicate effectively with your visitor and convince them to purchase your product. This can be accomplished by creating an engaging sales copy. If your sales copy doesn’t get you excited about your product, don’t expect that it will get strangers excited about your product or convert them into customers.
You can guide your visitors’ attention to the most important elements of your copy by using bullet points, headlines, sub-headlines, and other visual cues. Also, use concise sentences so that visitors can quickly scan your copy for the information that’s most important to them.
Images or video content can also be immensely helpful and keep visitors engaged. These forms of media can humanize your brand to potential customers and establish your image.
Speak Their Language
Your visitors will feel more relaxed when reading your sales copy if they aren’t forced to Google unfamiliar words. If your product is aimed at beginners, then use everyday language to ensure they aren’t overwhelmed by the content. The questions below can help you understand your audience better:
- What kind of terminology do they use?
- How would they describe the product/services they purchase?
- How do they describe the problem?
- What are their demographics?
The more you know about your target audience, the easier it will be for you to create a sales copy that speaks directly to them not only in terms of content but also in style.
Add a Money Back Guarantee
Remove all risks to your buyer by offering a no questions asked, money-back guarantee on your sales page. This conveys that you believe in your product and that you want to ensure that your customers have a good experience. It also dispels any fears they may have about spending money on something they are not sure they will like.
Use Power Words
Words such as “special”, “limited”, “exclusive”, “uncover”, “success”, and “winning” are all positive words that evoke emotion. Use them throughout your copy and at least one in your headline and subheadings.
Use Compelling CTA’s
Your call to action (CTA) is one of the most important elements of a successful sales page. Make sure that you are use tangible action verbs that encourage visitors to take action—e.g., “reserve your seat” or “claim your copy”.
Provide a Clear Value Proposition
Visitors click on your site to find our more about one thing—how your product or service can benefit them—so make sure you clearly state this upfront. Highlight exactly how your product can solve their problem and then go deeper into explaining specific features of it.
Also, give your visitors a reason to continue reading your sales page right away by showcasing the biggest benefit to the offer you are promoting.
Provide Social Proof
If you have a strong social media presence, add your social media follower count to the footer of your sales page. Not only will this help to increase conversions by demonstrating that you have solidified a brand in your niche, but it will also encourage some visitors, especially those who are still unsure of their decision, make the choice to buy your product because so many others are using it.
Use Testimonials & Case Studies
Along with your number of followers, consider adding testimonials into your sales page of positive responses that you’ve received from existing customers. This tells your visitors in more specific ways that the product has worked for other people.
Make sure your testimonials are from everyday customers; just like the visitors on your page, and not from experts or gurus (unless your product is targeting that demographic). People will better trend towards testimonials and case studies that are relatable.
PROVIDE AUTOMATED SUPPORT
You’ve likely already seen chatbots in action. They are on all types of websites, from major retail chains to mobile phone service providers and many other types of sites and apps. Chatbots are useful for many applications, such as user contact or answering questions.
Chatbots can drastically improve user experience. Using bots for live chats has also become popular because customers can get their questions answered in seconds without having to wait on hold for a live person or waiting hours or days for an email response. Keeping track of those conversations can also help you see the types of questions your customers are asking.
Here are a few chatbot resources:
Throughout the development and release of your campaign, you will want to conduct testing to see how effective or ineffective it is. Split testing, also referred to as A/B testing, is a method used to gauge the effectiveness of specific elements on a sales page or within a sales funnel to improve conversion rates. You test one element at a time and run a split testing campaign long enough for both pages to generate an equal number of visitors.
Getting into the habit of split testing your sales pages will give you a clear idea as to what’s working and what needs tweaking. You can split test every aspect of your webpage from headlines, pricing, graphics, buttons, layout, color schemes, and more. You can also split test your email messages, autoresponder follow-ups, and your blog.
By analyzing all this information, you can proceed to make changes that will boost conversion and your profits. The easiest way to split test your pages is to sign up with https://splittestmonkey.com, a powerful tool that has built-in reporting and 24/7 support.
We just discussed how you can easily maximize conversion rates by improving your sales page and landing page. The next step is to improve your on-site engagement.
Visitor engagement is important because it is the strongest indicator of how a potential customer sees your product or brand. The more you engage with your visitors, the more brand loyalty you will have.
When you build brand loyalty, customers are more likely to buy your products and to devote more time and money to you! They’ll choose you over the competition and buy from you consistently. Even though chatbots help you engage with your customers by providing potential customers with answers to their questions, there are other ways to engage with your website visitors.
Combine Action With Rewards
Rewards and incentives such as giveaways, coupons, and bonus products give the customer more reason to engage and consume your product, positively impacting visitor engagement.
PerkZilla —An Easy Setup
PerkZilla is a program that rewards customers who take action while grabbing attention, engaging visitors, and boosting clicks and sales.
I’ve used Perkzilla when building viral social sharing campaigns, generating buzz around upcoming product launches, and to send targeted traffic to landing pages and blogs.
It’s one of the easiest ways to funnel loyal subscribers and traffic to any type of website while boosting visitor engagement, since you’re rewarding visitors for spending time on your site.
Offer Time-Sensitive Coupons & Discounts
You can also offer special discounts and time-sensitive coupon codes to combine incentive offers with the feeling of urgency.
Offer potential customers a huge upfront discount on your primary product or service, then make up for it through a series of higher priced offers as the customers work their way through your sales funnel.
A cheap front-end offer is the easiest way to engage visitors and to turn them into customers because you’re giving them an opportunity to test out your product and to get to know your brand without a large investment on their part.
As you build trust and brand recognition with these customers, you’ll be able to sell them on other higher-priced offers later on.
Conversion Gorilla sells more of your products and boosts customer engagement by setting up time-sensitive offers, coupon codes, discount offers, and more. Their simplified process and easy-to-use interface will get you set up in just a few minutes.
You can also set up review-style pages and create fully customizable opt-in forms and bars.
Check out the one I created for one of my blogs:
When a visitor clicks the button, it turns into the opt-in form as shown below:
You can customize everything from where and when the form appears, the color scheme, and where you want your subscriber to be redirected when they opt in.
Share Reviews and Feedback on Social Media
Connect your social media accounts to your landing pages to build a steady flow of traffic from multiple sources. Not only will this increase traffic, it will help you connect with potential customers within the context of the communities they are already a part of.
Better yet, it’s a great way to demonstrate social proof customer satisfaction.
Guide Them Through Every Step
You’re likely familiar with the progress bars on opt-in pages and landing pages where you are guided through the process of signing up or purchasing a product.
The progress bars indicate every step of the visitors’ progress through set up, motivating visitors to complete all steps.
LeadPages is one of the leaders in landing page builders. With a Leadpages account, you can easily set up opt-in forms that show visitors’ progress, encouraging visitors to finish sign up.
Personalize Your Outreach
Stand out and build a stronger relationship with your audience by creating marketing campaigns that specifically target a certain location, traffic source, or social media platform.
Everyone loves receiving personalized offers or being addressed by name or location.
Check out MaxMind to get started.
Create Shareable Content
Your content needs to be easily shareable. You want visitors to link to your content, share it to their social media pages, Pin it, email it, and forward it to their friends.
Integrate infographics or videos into your content to make it stand out. Anything to be different and to capture attention quickly is crucial to creating shareable content.
One quick and easy way to create shareable content in PDF-format is by using PostGopher. PostGopher is a WordPress plugin that lets your visitors save a copy of your content in PDF format so they can share it or read it later. It is one of the easiest ways to maximize exposure and keep your blog in the front of your visitor’s mind.
This powerful and effective strategy encourages potential customers to read your content at their own pace. Downloading files also feels more tangible because visitors can save a copy of a product and open it on their computer when they have the time.
WINNING THEM OVER
We’ve already discussed the many ways you can win a visitor over and encourage them into purchasing your product or signing up for your mailing list.
But there’s an even greater strategy that successful businesses use to build brand loyalty and to connect with their target audience—creating a membership website.
Creating a membership website
When you hear the phrase “membership site,” you likely think about building a paid-to-access website that you have to update every single month in order to retain members, but that’s not the only way membership sites are set up.
You can also create a designated members-only area of your blog or website that visitors can subscribe to for free.
Since most of your niche customers will associate membership sites with having to pay every single month for access, setting up a simple members-only section of your website will ensure that you stand out from the competition by offering something exclusive for free.
With this type of membership site, there’s no need to update it every week, or even every month. In fact, you could even set up a single page that provides a few downloadable reports or guides and never update it again.
The benefit of setting up a free membership area on your site, as opposed to delivering content via email, is that you are encouraging potential customers to visit your website, log in, and gain access to your protected content. You are reminding your potential customers what your brand is all about, building familiarity and recognition.
Trust me, it works. I built a massive list of targeted subscribers just by incorporating a protected-content area into my website. Not only does it add value to your product simply because it’s protected, it provides a sense of exclusivity since people have to create an account in order to gain access.
You can then take advantage of scarcity by offering only a certain number of free accounts. Create a sense of urgency and you’ll easily convert those visitors into subscriber.
Want to see this strategy in action? Check out PromoteLabs.
Your membership site could comprise of purely textual-based content or a mix of both, depending on your market and the demand of your market. It may be smart to offer a variety of content, including free access to video content or training tutorials and guides.
ProductDyno is a fantastic place to start.
You can also use Product Dyno membership based websites where your content is protected until a subscriber pays to access it or offer access for free after a visitor creates an account and opts into your mailing list!
It’s hands down the fastest and easiest way to get started with creating exclusive content.
Get creative when you’re trying to turn your visitors into customers. A few examples include focusing on conversion optimization, working towards constant growth and brand recognition, and creating exclusive content for members.
Take advantage of tools that are available to you, such as SplitTestMonkey and ConversionGorilla to increase conversion rates and profits.
Incorporate your own unique style and voice into your branding, engage with visitors and transform your business into a marketplace where you grow a loyal following that you can sell to time and time again.
I wish you the very best of luck and hope that this report helped you find direction. You can do this!
Here are the links to the resources found in this guide:
Split Test Monkey:
Split Test Monkey is easiest way to split test variations of your pages and increase conversion rates.
Conversion Gorilla makes it easy to sell more products and boost customer engagement by helping you set up time-sensitive offers, coupon codes, discount offers and more.
PerkZilla is a smart way of grabbing attention, engaging visitors and boosting clicks and sales just by rewarding customers who take action.
Product Dyno is the easiest way to set up a digital content storefront online quickly while automating the delivery of your product. It’s especially great if you want to minimize your workload and streamline your product launch.
Post Gopher is one of the easiest ways to keep visitors returning to your website while letting them save the content they enjoy most.