Top 5 Common Mistakes Companies Make Promoting Their Business on Social Media
Social media never fails the companies. Where things go array is the vision on how to use social media as an outlet for business promotion. Here are 5 critical mistakes the companies make while promoting their business on social media.
1. Overestimating the products quality:
The world has become a technology village. Almost everything is accessible while you are sitting in your bedroom. Each brand has thousands of varieties of a single product and they are increasing day by day. Companies offer guarantees, coupons and off-season sales to increase promotion. It is never certain that all the products new companies are promoting on social media are superior. Companies might assume that they have a unique brand or differentiation but with the ability to price check and compare products with a click of a button it is becoming seemingly impossible to pinpoint a value on your deviation from the norm. Overestimating the impact of the product below the quality standards is merely a dream to be popular on social media.
2. Non-targeted Approach; Companies seek for more traffic rather than for the targeted customers.
How surprising! you have established a good business and the product’s quality is even superb. You have advertised on social media, SEO, and PPC but for whatever reason – sales are still zero. The fundamental issue lies behind the fact that companies are seeking a higher number traffic online and not qualified leads. Who cares you have a million page views if none of them are interested in your product? Selection of a targeted audience in few hundred people is worth so much more than 1 million of unconcerned individuals. Remember, more likes and more tweets do not guarantee the more customers.
3. Post the business on social media regularly:
Social media requires regular follow ups with minor inputs in order to have an effective campaign. Most new companies never provide a regular follow-up on social media business promotions. This is what is known as content syndication. Companies need to continually re-post and refresh timelines with as much valuable content as they can manage. The day comes when nobody bothers about the advertisement. Millions of the sites are updated daily and advertisement is lost on the new ones. Stay ahead of the cure.
4. Allocating an appropriate budget:
It is easy to hire the people for the social media business promotion. They are mostly hired for the quantity of work they produce rather than the results. This doesn’t ensure that your business is getting any value for what is being spent. Our sales funnel video explains the value of every dollar spent in ROI and why this matters so much. Lack of a budget results in an early decision of forced retirements thus requiring the business campaign to fail.
5. Lack of User interaction:
If your customer is happy with your product, must call them or send an official email and say thanks. Most customers feel at home with informal ways of saying thanks. Companies lack such framework and overlook the value of simple appreciation. Reviews are difficult to control online and can require only an incredible or terrible experience to invoke feedback. By continually working online and searching for feedback, firms can generate more value in their online footprint.